Google Analytics alternatives
Even though Google Analytics can’t be used in certain locations with default settings, there are a handful of alternatives available.
| PostHog Website analytics, product analytics, experimentation, session recording, feature flags, plugins, warehouse-compatible | Permissive open source | Copyleft open source | Cloud hosting (US) | Self hosting |
| Fathom Website analytics | Permissive open source | Copyleft open source | Cloud hosting (EU/US) | Self hosting |
| Plausible Website analytics | Permissive open source | Copyleft open source | Cloud hosting (EU) | Self hosting |
| Matomo Website analytics | Permissive open source | Copyleft open source | Cloud hosting (EU) | Self hosting |
| Open Web Analytics Website analytics, session recording | Permissive open source | Copyleft open source | Cloud hosting | Self hosting |
| Countly Website analytics, product analytics, experimentation, plugins | Permissive open source | Copyleft open source | Cloud hosting | Self hosting |
| GoAccess Website analytics | Permissive open source | Copyleft open source | Cloud hosting | Self hosting |
| Pirsch Analytics Website analytics | Permissive open source | Copyleft open source | Cloud hosting (EU) | Self hosting |
| Visitor Analytics Website analytics, heatmaps, session recording | Permissive open source | Copyleft open source | Cloud hosting | Self hosting |
| 66Analytics Website analytics, heatmaps, session recording | Permissive open source | Copyleft open source | Cloud hosting | Self hosting |
| Simple Analytics European privacy-first analytics (without using IP's) | Permissive open source | Copyleft open source | Cloud hosting (EU) | Self hosting |
| TelemetryDeck 100% anonymized analytics for apps and websites | Permissive open source | Copyleft open source | Cloud hosting | Self hosting |
| Fugu Product analytics | Permissive open source | Copyleft open source | Cloud hosting (EU) | Self hosting |
| Insights Privacy-focused, cookie-free Google Analytics alternative | Permissive open source | Copyleft open source | Cloud hosting | Self hosting |
| Umami Privacy-focused website analytics | Permissive open source | Copyleft open source | Cloud hosting | Self hosting |
| Chiffre End-to-end encrypted web analytics (hosted in France) | Permissive open source | Copyleft open source | Cloud hosting (EU) | Self hosting |
| Piwik PRO Web analytics platform focused on privacy and data security | Permissive open source | Copyleft open source | Cloud hosting | Self hosting |
| GoatCounter Web analytics with Go and SQLite or PostgreSQL, without cookies. Supported by EU NGI. | Permissive open source | Copyleft open source | Cloud hosting | Self hosting |
| Swetrix Cookieless and privacy-focused website analytics | Permissive open source | Copyleft open source | Cloud hosting | Self hosting |
| Counter Simple and Privacy-friendly web analytics (No Cookies, logging, IPs) | Permissive open source | Copyleft open source | Cloud hosting | Self hosting |
Did we miss a privacy-focused Google Analytics alternative? Submit a pull request on GitHub.